This is a recently completed Wooshii project for Life Technologies, who wanted a set of 4 of animations to highlight the benefits of using Dynabeads instead of Sepharose Agarose when carrying out IP experiments.
Immunoprecipitation (IP) is the technique of precipitating a protein antigen out of solution using an antibody that specifically binds to that particular protein, in case you were wondering. I’m sure you were!
So the brief stated that each animation should carry a similar style and theme so that is obvious that the animations were linked.
Gareth Jones ended up winning the project with his pitch, and produced the following animations:
Immunoprecipitation Myth 1: “Background can’t be avoided”
Immunoprecipitation Myth 2: “Pre-clearing is necessary”
Immunoprecipitation Myth 3: “Capacity is crucial”
Immunoprecipitation Myth 4: “Dynabeads® are expensive”
Great design style, great motion graphics and animation!